About Synaps Partners
Where expertise meets intelligence
Our Story
Synaps was born from a simple observation:
in an age where AI writes, curates, and decides, the companies that thrive aren’t just the loudest—they’re the most trusted sources of knowledge.
For decades, our founders worked at the crossroads of PR, thought leadership, and digital transformation, helping experts translate complex ideas into influence.
But as search evolved into generative intelligence, the rules of visibility changed.
That’s where Synaps began — a new framework for building authority in the age of AI.
We unite strategic clarity, creative storytelling, and AI engineering into one system designed to make expertise visible, credible, and scalable.
Our Mission
To help knowledge-driven companies become the sources AI and humans trust most.
We do this by blending:
Strategic precision — grounded in brand positioning and audience psychology.
Creative clarity — transforming complex insights into accessible narratives.
AI augmentation — scaling content creation, visibility, and feedback loops.
The result: a thought leadership engine that compounds authority, not just reach.
Our Method
Our approach merges the best of classical and contemporary strategy:
Porter’s Positioning ensures clarity of differentiation.
PESO structures how owned, earned, shared, and paid media reinforce each other.
Diffusion of Innovations guides how ideas spread and gain adoption.
Generative Engine Optimization (GEO) ensures your expertise is discoverable and cited within AI ecosystems.
It’s not about chasing algorithms — it’s about engineering credibility across human and machine contexts.
Our Team
We’re strategists, writers, analysts, and technologists with one shared focus: turning expert insight into influence.
Our backgrounds span:
Public Relations & Corporate Communications — crafting trust in complex markets.
Brand Strategy & Positioning — defining the intellectual DNA of companies.
AI & Digital Workflows — optimizing how content is generated, structured, and amplified.
We don’t operate like an agency.
We operate like an extension of your strategic brain—building systems that keep your expertise visible long after the first campaign ends.
Why Synapse Partners?
Decades of authority-building experience.
Pioneers in GEO and AI-mediated content systems.
Fluent in both human narrative and machine logic.
Minimalist by design. Strategic by nature.
Meet Our Founders
Dedicated professionals driving your growth
Richard Verbeeck
GEO Master
As the founder and chief visionary, Tony is passionate about driving the company's success and is involved in all aspects of the business, from software development to marketing and customer experience strategies.
David Gillain
GEO Expert
Mich loves taking on challenges and leveraging his years of experience as a Commercial Director in the software industry to help our company succeed.