About Omvorm
Omvorm is a Belgian design studio that believes design is not only about creating beautiful forms — it’s about shaping better systems. Founded by Mathias De Winter, Omvorm uses design as a strategic tool to generate positive change across ecological, social, and organizational contexts. From circular products to spatial and systemic interventions, their work demonstrates how design can serve as a driver for sustainability, inclusion, and well-being.
The Challenge
Omvorm’s portfolio reflected deep purpose and visionary thinking — but that depth wasn’t fully visible to the outside world. Their reflections on circularity, systems thinking, and design ethics lived across project descriptions, presentations, and internal notes, but lacked a unified, public-facing narrative.
The challenge was twofold:
Position Omvorm as a thought leader in “design for positive impact.”
Translate complex design philosophy into engaging stories that resonate with business leaders, policy-makers, and fellow creatives alike.
The Partnership with Synapse Partners
To bring coherence and reach to their message, Omvorm partnered with Synapse Partners, a strategy and thought leadership agency that helps knowledge-driven organizations articulate their expertise through intelligent storytelling and AI-optimized communication.
Together, they built a thought leadership program to elevate Omvorm’s voice and expand its influence at the intersection of design, systems thinking, and sustainability.
The Strategy
1. Defining the Core Narrative
Through a series of strategic sessions, Synapse Partners helped Omvorm clarify and crystallize its positioning:
Design for Positive Impact.
This became the studio’s central narrative — reframing design not as decoration or function, but as a governance tool for transformation at every scale, from product to policy.
2. Structuring the Knowledge Base
Synapse Partners transformed Omvorm’s scattered insights into a coherent architecture of themes:
Circular Futures — How circular design contributes to sustainable economies.
Systems in Form — How design thinking can address complex societal challenges.
Ethics by Design — How design can embody responsibility, inclusion, and human well-being.
These became the foundation for Omvorm’s long-term content roadmap — a structure that connects everyday practice with strategic, societal reflection.
3. Creating a Signature Content Series
Together, the teams developed a digital insight series combining short reflections, long-form essays, and visual storytelling. Each piece bridges philosophy and practice, showing how Omvorm’s design principles take form in real-world contexts.
This format turned Omvorm’s ideas into a living body of thought — accessible, shareable, and deeply aligned with its mission.
The Results
Within three months of launching the new strategy:
Website engagement increased by 170%, with visitors spending twice as long on insight pages.
LinkedIn visibility tripled, drawing new audiences of designers, researchers, and sustainability leaders.
Omvorm received new project invitations from organizations motivated by design’s potential for impact.
The team gained a clear internal narrative that now guides business development, hiring, and external partnerships.
Beyond Visibility: A Stronger Voice for Change
More than visibility, the collaboration helped Omvorm express its identity in a new, authentic way.
“Synapse Partners helped us find our voice,” says Mathias De Winter, founder of Omvorm.
“We always knew what we stood for — but now our message is clear, consistent, and alive in everything we do. Our ideas are no longer confined to our projects; they’re shaping conversations about what design can mean for the world.”
Conclusion
The collaboration between Omvorm and Synapse Partners demonstrates how strategic storytelling can amplify purpose-driven design. By combining creative depth with structured communication, they’ve shown that design, when clearly expressed, can shape not only products and spaces — but also systems, mindsets, and futures.